So we’ve come to realise that what’s most important in this business, is down time.
In recent months we’ve just been slogging away trying to clear the infamous ‘To Do’ list, something that we now truly believe is never clear right?! And that’s ok… right?! (Please say yes!)
But this left little time for creativity, inspiration, breathing and letting the mind wander! We happened upon two events in London that were back to back on successive days, so the perfect combination. Not too much time away from the desks or the famalam, but enough time to squeeze in as much creative input as we could!
Fast foward to the weekend just gone and we feel more up for it than we have in a long time. We’ve regained focus, clarity, energy and most important creativity. Which is great for us, but also for our clients and followers right!
A little about these two magical events.
The first was from Holly Tucker, who put together The Congregation of Inspiration. A day jam packed with inspiring talks from the lady herself – who was honest, open, energetic and driven. Alongside several panels combining some of the best current businesses and bloggers in the creative industry. From Clothing & Jewellery to Donuts and Design, what these business women (and man!) had to say about the industry was something well worth listening to. They were honest, their stories were brave, and we came away with a renewed vigour. To stay true to us, our brand and our gut. Most of all we learnt that it’s ok, it’s ok to try and to fail, to change and evolve, and to pick yourself up and learn to be better.
The second was Lucy Ledgers Creative Business Masterclass, held at the ever gorgeous V&A Museum (the only thing we wish we’d had more time for was a snoop around the exhibits!). Again we heard from the woman herself, who gave another honest and candid talk about her business including all the highs and lows. Successful brands like these being honest about their story is what helps growing brands like ours to survive.
We then heard from several industry experts, we busted some myths around paper and the environment (which is great for us to hear when we use so much paper daily – something that you’ll be hearing more about from us in the very near future!), we talked about branding, exhibiting, blogging and licensing. It was engaging & insightful, but most of all the speakers were friendly, open and welcoming – which from established successful brands such as them, to growing brands like us, is the loveliest thing. We are all human, we all start somewhere and we all felt like equals.
Lyndsey and I left London, a little weary (that sleeper train was an experience!), but excited for the future. So thank you to every one we met that weekend and for all the brilliant chats.
(This includes some of our industry chums who we’ve known for some time now via the power of social media but met for dinner in the actual flesh this weekend! And they too were super lovely)
I hope you enjoy the direction Anon is taking, stick with us on this journey, it’s going to be a fun ride!
p.s. as we are both (not so secret) MIC fans, we also secretly loved wandering the streets around our hotel and the V&A! It was a beautifully clear, sunny and calm day. A side to London we don’t often see.